For Retailers
The best Indian brands,
ready for your shelves.
Serai is a curated wholesale marketplace for boutique retailers. Browse hundreds of premium D2C brands, order on Net-30 terms, and stock your shelves with products your customers will love.
How it works
From application to your
first order delivered.
01
Apply as a retailer
Tell us about your store — physical, online, or both. We approve retailers who are genuinely curated and care about the brands they carry.
02
Browse the marketplace
Access hundreds of premium Indian D2C brands in one place. Filter by category, MOV, certifications, and more. Every brand is vetted.
03
Order on Net-30 terms
Place orders directly through Serai. Pay 30 days after delivery — no upfront capital needed. Terms are standard across every brand on the platform.
04
Brands ship to you
The brand fulfills your order directly. You receive the products, sell them in your store, and pay Serai 30 days later. Simple.
Why Serai
Stock smarter.
Sell better.
Net-30 on everything
Every brand on Serai offers Net-30 payment terms. Buy now, pay in 30 days. No negotiating, no exceptions, no awkward conversations.
One relationship, hundreds of brands
Instead of managing accounts with fifty different brands, you manage one account with Serai. One invoice, one payment, one relationship.
Only premium brands
We turn away more brands than we accept. Every brand on Serai has been reviewed for product quality, packaging, and brand story. Your shelves will reflect that.
Discover before everyone else
Founding retailers get early access to new brands before they go wide. Be the first store in your city to carry the next big Indian brand.
Find your next bestselling brand.
Founding retailers get early access and exclusive terms. Applications open now.
Apply as a Retailer