Where beauty
brands meet
boutique retailers.

Blushline connects India's finest D2C beauty and wellness brands directly with premium boutique retailers — with transparent pricing, Net-30 payment terms, and zero hassle.

200+
Curated Brands
1,500+
Boutique Retailers
₹50Cr+
GMV Processed
Juicy ChemistryForest EssentialsPlum GoodnessMCaffeineMamaearthDot & KeyWOW SkinThe Moms Co

Wholesale, reimagined.

01

Create your brand profile

Upload your product catalogue, set wholesale pricing, define minimum order values, and go live in minutes.

02

Retailers discover you

Curated boutiques and spas across India browse your catalogue and place wholesale orders directly.

03

Get paid in 7 days

We collect from retailers on Net-30 terms and transfer your payout within 7 days of order confirmation.

Apply as a brand
01

Discover curated brands

Browse hundreds of verified Indian beauty and wellness brands, filtered by category, MOV, and brand ethos.

02

Place wholesale orders

Order directly from multiple brands in one flow. Transparent wholesale pricing — no hidden fees.

03

Pay in 30 days

Receive your goods, sell through your boutique, and pay on Net-30 terms. Cash flow optimized for retail.

Apply as a retailer

Built for the premium tier.

Verified on both sides

Every brand and retailer is manually reviewed before they can transact on Blushline.

Net-30 / Pay-in-7

Retailers get 30-day payment terms. Brands receive payouts within 7 days. We bridge the gap.

Transparent pricing

Wholesale prices are set by brands. No negotiation, no hidden fees. What you see is what you pay.

Category expertise

Launched in beauty and wellness — we understand the industry, the SKUs, the regulations.

Blushline opened our skincare line to 40 new retail partners in the first quarter. The onboarding was seamless and the payment tracking is brilliant.

Priya Kapoor

Founder, Verdant Skin

Brand
As a multi-brand beauty boutique in Mumbai, discovering new Indian brands used to take months of research. Blushline compressed that into an afternoon.

Ananya Mehta

Owner, The Beauty Edit, Mumbai

Retailer
The Net-30 terms are a game changer for our cash flow. We finally have a wholesale partner that understands how boutique retail actually works.

Vikram Nair

Director, Luxe Apothecary, Bangalore

Retailer

Join the marketplace where premium brands belong.

Whether you're a brand looking to scale wholesale or a retailer searching for distinctive products — Blushline was built for you.