Launching October 1st
India's wholesale marketplace
for premium D2C brands.
Brands get paid in 7 days. Retailers get Net-30 on every order.
Launching October 1st. Beauty and wellness first.
Browse by category
Find your next
bestselling brand.
Why Serai
Built differently.
On purpose.
Only vetted retailers
Every retailer on Serai is reviewed by hand. Your brand reaches premium boutiques, not discount resellers.
You get paid in 7 days
We extend Net-30 to retailers so they order with confidence. Your payout arrives within 7 days of dispatch. We carry the gap.
Free for your first month
List your brand, build retailer relationships, ship your first orders. We take zero commission until month two.
For Brand Founders
Your wholesale channel,
built for scale.
Stop spending founder hours on cold outreach. List once, get discovered continuously. Serai handles the payment complexity so you focus on making great products.
- Wholesale pricing separate from your D2C storefront
- Payouts in 7 days, regardless of when retailers pay
- One dashboard for all your retailer relationships
- No commission for your first 30 days
For Boutique Retailers
Discover India's finest
D2C beauty brands.
Stop sifting through trade shows and DMs. Every brand is verified. Pricing is transparent. Pay on Net-30 terms designed for how boutique retail actually works.
- Verified Indian D2C brands in one place
- Net-30 payment terms on every order
- No hidden fees, no negotiation
- One dashboard for all your brand relationships
On Serai
Brands your customers
will love.
We're onboarding our founding cohort of brands right now. Be among the first names retailers discover.
Apply as a Founding BrandWhy it works
Built on terms both sides can trust.
Every brand is vetted
Brands go through manual review before they can list, so there is no marketplace spam and no unverified resellers.
Net-30, paid in 7
Retailers order on Net-30 terms. Brands get paid within 7 days of dispatch, regardless of when the retailer settles.
Secure payments
All payments are processed through Razorpay with full transaction records on both sides of every order.
Ready to begin?
The premium wholesale
platform India was missing.
Whether you are a brand building your first wholesale channel or a retailer searching for India's best beauty brands, Serai was built for you.